How you’re like #AlexFromTarget

Alex, a 16 year old who works at Target in Frisco, Texas, was just doing his job. This week’s New York Times article gives the background about what happened when another kid snapped a photo of him doing his job. It went viral.

That’s when the national TV invitations–and the death threats–began.

What strikes me is, he was just doing his job. Now he’s working in the stock room so his inadvertent fame won’t cause riots in the front of the store. His job, his daily routine, his parents concerns, his perception of who he is–changed.

What would you do if a photo of you, say, loading groceries this weekend, went viral?

The truth is, there isn’t much we can do about accidental social presence right now. Most people are more concerned about rising above the noise and being relevant in the global conversation. Alex’s story reminds me in a good way about the interconnectivity we first-worlders have–and take for granted. It also reminds me of the weight company leaders especially carry in this extremely public, micro-camera’d and mic’d,  forum we now call everyday life.