I wrote a song. Weird, huh? It’s not like I am particularly good at it. But the bigger question is, Why? Because it’s exactly one week since my cousin died, and art is the only way I know how to begin to handle it. The way my mom tells me, […]
Does your business have a purpose? If you’re the entrepreneur, it can be hard to tell. When we entrepreneurs are looking for the core identity or purpose of our businesses, it’s just as hard to separate the symptom of our purpose—like great design—from the core purpose—like emotional intelligence. Being great at […]
Sometimes people get confused between the mission, and the message. They’re quite different, and one serves the other. The mission, or how you want the world to change, is “bigger than you are.” It defines what you set out to accomplish, perhaps through your business, for the long term. 1. […]
Confessions about Beowulf and the First Press Release. Last week, I was catching up with the founder of one of our region’s top interactives, admiring art he’d recently collected of the “octopus rape” persuasion (yep, new concept for me). Then he said it. “I notice Write2Market is doing more PR […]
Take-away From Inaugural Kevy Connects It’s no secret to my friends that I don’t like networking. But last night, the inaugural Kevy Connects, brainchild of Brooke the marketing director at Kevy, was a blast. The videos and brilliant comments about the evolution of cloud technology are recorded on video you […]
Published Aug 23, 2013 As a passionate entrepreneur, you are accustomed to talking about your product and pitching its features to just about anyone who will listen. You’ve mastered the elevator pitch, the barstool pitch and even restrained yourself from delivering an unsolicited “Starbucks line” pitch. Read more… […]
Published Aug 23, 2013 A newsroom buzzes with the steady hum of background conversations and frantic keystrokes. Every word demands attention, and you can almost feel a story taking shape. Read more…
Published August 20, 2013 A brand is more than a logo or a tagline; it’s a collection of company values, product design, customer experience, and all sorts of intangible elements that other brands try to distill and repackage. Read more…
Published August 13, 2013. Change the world. Keep your soul. Still get stinking rich. That’s the sparkle in the eye of many entrepreneurs. entrepreneurs. Read more…
Here’s the truth: journalists and entrepreneurs have more in common than not. And this is why they have such difficult relationships in many instances. If you understand how media professionals and CEOs are a like though, you can probably make life easier on yourself—and you might just get a better […]