1. A leader is best when people barely know he exists. When his work is done, his aim fulfilled, they will say: we did it ourselves. —Lao Tzu 2. I know no mercy and no truth, The young I blight, the old I slay. Regret stalks darkly in my wake, […]
I wrote a song. Weird, huh? It’s not like I am particularly good at it. But the bigger question is, Why? Because it’s exactly one week since my cousin died, and art is the only way I know how to begin to handle it. The way my mom tells me, […]
Sometimes people get confused between the mission, and the message. They’re quite different, and one serves the other. The mission, or how you want the world to change, is “bigger than you are.” It defines what you set out to accomplish, perhaps through your business, for the long term. 1. […]
Confessions about Beowulf and the First Press Release. Last week, I was catching up with the founder of one of our region’s top interactives, admiring art he’d recently collected of the “octopus rape” persuasion (yep, new concept for me). Then he said it. “I notice Write2Market is doing more PR […]
Take-away From Inaugural Kevy Connects It’s no secret to my friends that I don’t like networking. But last night, the inaugural Kevy Connects, brainchild of Brooke the marketing director at Kevy, was a blast. The videos and brilliant comments about the evolution of cloud technology are recorded on video you […]
Here’s the truth: journalists and entrepreneurs have more in common than not. And this is why they have such difficult relationships in many instances. If you understand how media professionals and CEOs are a like though, you can probably make life easier on yourself—and you might just get a better […]
There are elements of any culture that are “on the edge.” These are things we’re redefining in order to evolve. In our culture, we’re in the middle of a couple of centuries of transformation around gender and race. We’re creating a new cultural matrix for these concepts–even perhaps letting go […]
secrets to telling bigger stories in the next decade Process is both the bane and the balm of publicity. In a geometrically expanding world of shared content, what does it take for your take to stand out? If you do it right in my PR agency world, you get a […]
A friend with Paladin just forwarded me a fun story on tech public relations.I really liked it, and could relate to the writer Marco Greenberg not just because I worked with another member of the founding team at Akamai (Robert Ball), but also because Marco used a metaphor I find […]