How You Rule the World

Lisa Calhoun's Personal Blog

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Untangling root causes of start-up customer acquisition issues

In the last 24 business hours, I’ve met with eight different early stage companies. I was privileged to get a deep dive from each one of their founding teams. Stream of consciousness here, most of them have some challenges with the customer acquisition process. That comes with the territory–if sales […]

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How to show up for your own story

Creation comes with risk. CEOs and founders are in the jump seat of making the call on risk –and opportunity–for their companies. So are those who climb in with them to co-pilot brands, like marketing directors. When they get the call for their perspective, they can take the risk and […]